Clearly we are not changing our policy with regards to showing only movies that are respecting the theatrical window.”ĭespite that pushback, however, the expectation is that theater owners might have to come to similar agreements with Universal and perhaps other distributors as well, including Warner Bros., Sony, and Paramount, now that the long-held theatrical window has been significantly shortened. But we clearly see this as a wrong move at the wrong time. People need to be aware that the first big movie from Universal is coming only in six months so there is no pressure here. “While we don’t know the full details and we are always analyzing any move in the industry, we will analyze it. “We do not see any business sense in this model, CEO Mooky Greidinger told Deadline on Wednesday. “Universal’s move is completely inappropriate and certainly has nothing to do with good faith business practice, partnership and transparency,” representatives for Cineworld said at the time.īut while there was solidarity among competitors in April, that isn’t the case at the moment. The move by AMC to bar Universal features was quickly adopted by Cineworld, the company that owns Regal Entertainment. That seemingly benign statement caused Aron to fire off a letter to Langley that stipulated AMC Theatres would not screen future Universal Pictures films like the Fast & Furious sequel F9 and the Jurassic Park franchise feature Jurassic World: Dominion at its many venues. “As soon as theaters reopen, we expect to release movies on both formats,” NBCUniversal CEO Jeff Shell told the Wall Street Journal at the time. The film cost consumers $19.99 for a 48-hour rental. So, in total, Universal and AMC each believe this will expand the market and benefit us all.”Īron’s positive words towards Universal are a far cry from where things stood between the two corporations in April, after Universal found some success with its premium VOD rental offering of Trolls World Tour-which was shifted to an at-home release on account of the coronavirus pandemic. AMC will also share in these new revenue streams that will come to the movie ecosystem from premium video on demand. This multi-year agreement preserves exclusivity for theatrical viewing for at least the first three weekends of a film’s release, during which time a considerable majority of a movie’s theatrical box office revenue typically is generated. Said Aron in a significantly longer statement of his own, “AMC enthusiastically embraces this new industry model both because we are participating in the entirety of the economics of the new structure, and because premium video on demand creates the added potential for increased movie studio profitability, which should in turn lead to the green-lighting of more theatrical movies.
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